CASE STUDIES
ALASKA NATIVES WITHOUT LAND
Using Social Media to Generate Public Support for an Indigenous Land Rights Campaign
The Alaska Natives Without Land campaign is a lobby created to address a lapse in the Native Claims Settlement Act of 1971 which excluded five Southeast Alaska communities from receiving compensation for the seizure of their ancestral homelands. When they approached us, they sought to elevate their visibility of their cause and increase public support for their niche issue.
Applying data-informed content optimization strategies to the creation of Landless’s social media content, we designed a social media friendly educational video series and a testimony video campaign alongside easily-sourced historical imagery and copy. Additionally, we drilled down to in-post elements such as overlay caption text, CTA variations, visual treatments, video lengths and etc to further optimize content for algorithmic nuances.
Our data-driven approach led to incredible impacts for their social media
Engagement increases of up to 13,000%
Their first regionally viral posts
An annual increase
in reach between
247% (or 135K)
on Facebook
2,753% (or 66K)
on Instagram
Mentions and share volume increased up to 400%
Petition signatures from digital sources doubled
SEALASKA HERITAGE INSTITUTE
Using Digital Advertising to Connect Alaska Native Educators and Students with Financial Resources
In an effort to address a major gap between Alaska Native students and Alaska Native representation within the Alaskan education system, the Sealaska Heritage Institute offers financial resources for Alaska Native students or soon-to-be students who are pursuing degrees in the field of education. We were approached with the goal of increasing sign-ups for scholarship resources and quickly realized that this client would require a highly robust and strategic targeting approach in order to connect with an incredibly small and diverse target market.
Despite the challenges reaching this small market, a hyper targeted and well-researched Google ads campaign paired with numerous awareness-focused social campaigns content-optimized to increase reach resulted in
unprecedented
sign-ups
UNIVERSITY OF ALASKA SOUTHEAST
Leveraging Advanced Ad Targeting Strategies to Improve Advertising Efficiencies for Online Business School
The University of Alaska Southeast originally was seeking to create a social media ad series to increase enrollment at its online business school. However, after a few conversations with the client it had become apparent that their needs would be better met with advertising through other digital channels. We designed a digital ad series that could be shown on Google, Youtube and across streaming services.